Brand & messaging
We find your sizzle — the real reason people buy — and turn vague 'what you do' into words that make customers lean in.
- Positioning & value proposition
- Tone of voice & key messages
- Taglines, bios & elevator pitch
AI-powered marketing for small business
Sell the sizzle, not the steak.
Most small businesses list what they do. The winners sell how they make people feel. Szzl finds your sizzle and turns it into a steady flow of leads — agency-grade marketing at a fraction of the price.
- 1/3
- of typical agency cost
- 48hr
- from brief to first draft
- 100%
- you own everything we make
- 0
- long lock-in contracts
PlumbersCafésSalonsElectriciansConsultantsTradesGymsFloristsBuildersAccountantsPlumbersCafésSalonsElectriciansConsultantsTradesGymsFloristsBuildersAccountants
The idea
People don't buy the steak. They buy the sizzle.
In the 1930s, super-salesman Elmer Wheeler proved something every great marketer now lives by: nobody gets excited about a slab of meat. They're sold by the smell, the sound, the experience — the sizzle.
Today that's just… marketing. Obvious to anyone who's studied it. The problem? Most brilliant sole traders and small businesses never had the time to. So they sell the steak — "20 years' experience, fully insured" — while quietly losing customers to rivals who sell the feeling.
That's the gap we close.
Selling the steak 🥩
"Family-run plumbing firm. 20 years' experience. Fully insured. Free quotes."
Selling the sizzle 🔥
"Hot water back on today — or we don't charge the call-out. The local plumber your neighbours actually recommend."
What we do
Everything a marketing team does. One simple partner.
From your message to your website to the leads in your inbox — handled, joined up, and built to win you customers.
Websites & landing pages
Fast, beautiful pages built to convert browsers into enquiries — not just to look pretty.
- Conversion-first design
- Mobile-perfect & lightning fast
- Built-in enquiry capture
Lead generation
A predictable pipeline from the channels that actually work for your trade — paid, local and organic.
- Google & Meta ads
- Local SEO & Google Business
- Landing pages & offers that pull
Content & social
Always-on content that keeps you visible and trusted, produced at a pace humans alone can't match.
- Social posts & short video scripts
- Blogs & SEO articles
- Photo & graphic direction
Email & automation
Follow-up that never forgets. We turn one-off enquiries into repeat customers on autopilot.
- Welcome & nurture sequences
- Review & referral requests
- CRM setup (HubSpot)
Measurement
Plain-English reporting so you always know what's working and where your money goes.
- One simple monthly dashboard
- Lead source tracking
- Clear next-step recommendations
Our unfair advantage
A senior marketer, supercharged by AI.
We're not hiding it — it's the whole point. Szzl pairs a C-level marketing brain with the best AI tools on the planet. The strategy, taste and judgement are human. The heavy lifting — writing, designing, building, testing — moves at machine speed.
That means you get the quality of a full agency, without the agency overheads, retainers or six-week waits. Roughly a third of the cost, a fraction of the time.
How Szzl worksHuman judgement
Strategy, brand taste and the calls that matter — made by an experienced marketer.
Machine speed
Drafts, designs and campaigns in hours, not weeks. Iterate until it's right.
Agency quality
The standard you'd expect from a studio — without the studio price tag.
Small-biz price
Lean overheads passed straight to you. About a third of typical agency fees.
How it works
From hidden gem to fully booked.
Four simple steps. No marketing degree required.
01
Free sizzle audit
We look at your business, your market and your competitors, then show you exactly where the easy wins are. No cost, no obligation.
02
Your growth plan
You get a clear, prioritised plan: what we'll do, what it costs, and the leads it's built to bring in. You approve it before anything starts.
03
We build the sizzle
A C-level marketer directing AI does the heavy lifting — brand, site, content and campaigns — in days, not months.
04
Leads land, we tune
Enquiries start flowing into one tidy inbox. Every month we report in plain English and double down on what works.
Plans & pricing
Simple monthly plans. No surprises.
Rolling monthly, cancel anytime, and you own everything we make. Not sure which fits? The free audit will tell you.
Spark
Get found & look the part
£495/month
For sole traders ready to stop being the best-kept secret in town.
- Sizzle messaging & positioning
- One-page conversion website
- Google Business Profile optimised
- 8 social posts / month
- Lead enquiry form + email alerts
- Monthly plain-English report
Most popular
Blaze
Turn up the lead flow
£995/month
Our most popular plan — a proper, always-on marketing engine.
- Everything in Spark, plus:
- Multi-page website + landing pages
- Google or Meta ads managed
- 16 social posts + 2 blogs / month
- Email welcome & nurture automation
- HubSpot CRM set up for you
Inferno
Scale like you've got a team
£1,950/month
For businesses ready to dominate their local market.
- Everything in Blaze, plus:
- Paid ads across Google + Meta
- Full content engine (social, blog, video)
- Advanced automation & lead scoring
- Conversion-rate optimisation
- Fortnightly strategy calls
Prices exclude VAT and ad spend. Need something bespoke? Let's talk.
What does "sell the sizzle" actually mean?+
It's a sales idea from Elmer Wheeler: people don't buy a steak for the slab of meat — they buy the smell, the sound, the experience. Most small businesses list dry features ("20 years' experience, fully insured"). We sell the feeling customers actually want, which is what makes them choose you over the firm down the road.
Is it true the work is done with AI?+
Yes — and that's the point, not a secret. A senior marketer directs powerful AI to do in hours what used to take a studio of people weeks. You get agency-grade brand, copy, content and campaigns, with a human making every judgement call — at roughly a third of the price.
Do I need to understand marketing?+
Not at all. That's exactly who we're built for. We handle the strategy and the jargon; you stay focused on running your business. Everything we send you is in plain English.
Am I tied into a long contract?+
No long lock-ins. Plans are rolling monthly — we'd rather earn your business every month than trap you in it. You also own everything we create.
How fast will I see results?+
Brand and website work is usually live within a couple of weeks. Lead generation builds momentum over the first 30–90 days as we learn what your market responds to and double down on it.
What if I already have a website or logo?+
Brilliant — we'll work with what's already pulling its weight and sharpen the rest. The free audit tells us exactly what to keep, fix or replace.
Ready to make your business sizzle?
Get a free, no-obligation sizzle audit. We'll show you the quickest wins to more leads — whether you work with us or not.
Get my free audit